{"product_id":"butterfly-pea-flower-extract-powder","title":"Butterfly Pea Flower Extract Powder","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eNatural Anthocyanin-Derived Color · Water-Soluble Powder · cGMP Certified · Clean-Label Colorant\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eButterfly Pea Flower Extract (\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003eClitoria ternatea\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e) is a natural colorant standardized to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eE30 color value\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, derived from the vibrant blue-purple flowers. The color is primarily attributed to anthocyanins, which enable a unique pH-responsive color spectrum — brilliant blue in neutral pH, shifting to purple and vibrant pink as acidity increases\u003c\/span\u003e\u003ca href=\"https:\/\/agris.fao.org\/search\/en\/records\/69832748cdc0e01f679d5084\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/rishi-tea.com\/products\/organic-butterfly-pea-flower-powder?_pos=2\u0026amp;_sid=421de6e2d\u0026amp;_ss=r\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. This extract is\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003epermanently listed by the FDA as a color additive exempt from certification\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eunder\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e21 CFR §73.69\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eand approved for an expanded range of food applications including ready-to-eat cereals, crackers, snack mixes, hard pretzels, chips, and beverages\u003c\/span\u003e\u003ca href=\"https:\/\/hfpappexternal.fda.gov\/scripts\/fdcc\/index.cfm?id=ButterflyPeaFlowerExtract\u0026amp;set=ColorAdditives\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.federalregister.gov\/documents\/2025\/08\/21\/2025-16045\/listing-of-color-additives-exempt-from-certification-butterfly-pea-flower-extract-confirmation-of\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.govinfo.gov\/metadata\/granule\/FR-2025-08-21\/2025-16045\/mods.xml\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. Non-GMO, vegan, and gluten-free. Ideal for clean-label foods, beverages, confectionery, and functional products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e✅\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWho It's For\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e: Food \u0026amp; Beverage Brands · Clean-Label Formulators · Beverage Developers · Confectionery Manufacturers · Natural Colorant Users\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey Specifications\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within ds-scroll-area--enabled _1210dd7 c03cafe9\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left;\"\u003e\u003cspan class=\"\"\u003eParameter\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"text-align: left;\"\u003e\u003cspan class=\"\"\u003eSpecification\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eProduct Name\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eButterfly Pea Flower Extract\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eColor Value\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eE30 (UV-Vis verified)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eBotanical Source\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cem\u003e\u003cspan class=\"\"\u003eClitoria ternatea\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eL.\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003epH Sensitivity\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eBlue (neutral) → Purple\/Pink (acidic)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eAppearance\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eFine powder\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eWater Solubility\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eFully water-soluble\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eBatch Number\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eFH20250801\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eCountry of Origin\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eChina\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProduct Highlights\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eNatural blue-purple color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— derived from butterfly pea flowers, rich in anthocyanins for vibrant shades\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003epH-responsive color shift\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— brilliant blue in neutral pH; transforms to royal purple and fuchsia with acidity, offering a unique \"color-changing\" effect\u003c\/span\u003e\u003ca href=\"https:\/\/rishi-tea.com\/products\/organic-butterfly-pea-flower-powder?_pos=2\u0026amp;_sid=421de6e2d\u0026amp;_ss=r\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ePermanently listed by FDA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— exempt from batch certification under 21 CFR §73.69, with expanded use approved for a wide range of foods\u003c\/span\u003e\u003ca href=\"https:\/\/hfpappexternal.fda.gov\/scripts\/fdcc\/index.cfm?id=ButterflyPeaFlowerExtract\u0026amp;set=ColorAdditives\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.federalregister.gov\/documents\/2025\/08\/21\/2025-16045\/listing-of-color-additives-exempt-from-certification-butterfly-pea-flower-extract-confirmation-of\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.govinfo.gov\/metadata\/granule\/FR-2025-08-21\/2025-16045\/mods.xml\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eApproved applications include\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e: alcoholic beverages, sport and energy drinks, fruit drinks, carbonated soft drinks, teas, chewing gum, ice cream, hard candy, ready-to-eat cereals, crackers, chips, and snack mixes\u003c\/span\u003e\u003ca href=\"https:\/\/hfpappexternal.fda.gov\/scripts\/fdcc\/index.cfm?id=ButterflyPeaFlowerExtract\u0026amp;set=ColorAdditives\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.federalregister.gov\/documents\/2025\/08\/21\/2025-16045\/listing-of-color-additives-exempt-from-certification-butterfly-pea-flower-extract-confirmation-of\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWater-soluble\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— dissolves completely in aqueous systems\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eClean-label compliant\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— non-GMO, vegan, gluten-free, no artificial additives\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eVersatile\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— for beverages, confectionery, dairy, snacks, baked goods, and nutraceutical applications\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eFDA Compliance \u0026amp; Regulatory Note\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eButterfly Pea Flower Extract is permanently listed as a color additive exempt from certification under\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e21 CFR §73.69\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003ca href=\"https:\/\/hfpappexternal.fda.gov\/scripts\/fdcc\/index.cfm?id=ButterflyPeaFlowerExtract\u0026amp;set=ColorAdditives\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.hfpappexternal.fda.gov\/scripts\/fdcc\/index.cfm?set=FoodSubstances\u0026amp;id=butterflypeaflowerextract\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.federalregister.gov\/documents\/2025\/08\/21\/2025-16045\/listing-of-color-additives-exempt-from-certification-butterfly-pea-flower-extract-confirmation-of\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eApproved effective date:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eJune 26, 2025\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e, with expanded use in ready-to-eat cereals, crackers, snack mixes, hard pretzels, plain potato chips (restructured or baked), plain corn chips, tortilla chips, and multigrain chips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Focusherb","offers":[{"title":"50g For Sample","offer_id":64281004573041,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"\u003e25 Kg Request a Quote via Email","offer_id":64281004605809,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0495\/6273\/files\/ButterflyPeaFlowerExtractPowder.png?v=1785141801","url":"https:\/\/focusherbbulk.com\/products\/butterfly-pea-flower-extract-powder","provider":"Focus herb","version":"1.0","type":"link"}