Purple Sweet Potato Color E50
Purple Sweet Potato Color E50
Purple Sweet Potato Color · E50 Color Value · 100% Water-Soluble · FDA-Compliant · cGMP-Compliant
FocusHerb offers premium, standardized wholesale Purple Sweet Potato Color (Ipomoea batatas), a natural water-soluble food colorant extracted from the root tuber of edible purple sweet potatoes. Standardized to E50 color value (UV-Vis verified), the color is primarily derived from cyanidin acyl glucoside and peonidin acyl glucoside—anthocyanin compounds that deliver a stable red to purple-red hue in acidic conditions (pH 2.0–6.0) .
This fine powder is 100% water-soluble, 80 mesh particle size, and processed without synthetic additives. The product is non-GMO, allergen-free, and complies with FDA food colorant standards . With the FDA accelerating natural colorant approvals as part of its phased elimination of petroleum-based synthetic colors, purple sweet potato color is positioned as a viable alternative . Ideal for beverages, confectionery, dairy, ice cream, baked goods, and supplement coatings.
✅ Who It's For: Food & Beverage Brands · Clean-Label Formulators · Beverage Developers · Confectionery Manufacturers · Nutraceutical Companies
Key Specifications
| Parameter | Specification |
|---|---|
| Product Name | Purple Sweet Potato Color |
| Botanical Source | Ipomoea batatas L. |
| Color Value | E50 (UV-Vis verified) |
| Appearance | Purple-red to dark purple fine powder |
| Particle Size | 80 Mesh |
| Solubility | 100% water-soluble |
| Certifications | Kosher, Halal, ISO, cGMP-compliant |
| Shelf Life | 24 months |
| Batch Identification | Lot-Specific (Provided on COA) |
| Country of Origin | China |
Product Specifications
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E50 standardized color value — consistent color intensity for reliable formulation results
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100% water-soluble — dissolves completely in aqueous systems for beverages, liquid applications, and clear solutions
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pH-responsive color stability — maintains red to purple-red color at pH 2.0–6.0; turns blue above pH 6.0 (unstable)
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Heat and light stable — good resistance to high temperatures in acidic media; retains color under extended light exposure
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Natural anthocyanin source — derived from edible purple sweet potato, no synthetic dyes
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Non-GMO and allergen-free — clean-label compliant, no artificial additives
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cGMP-compliant facility — manufactured under quality control standards with complete COA available
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Versatile applications — beverages, drinks, candy, ice cream, pill coatings, cosmetics
Compliance Note
This product is intended as a natural food and supplement colorant. Manufactured in cGMP-compliant facilities. Complete COA with color value (UV-Vis), heavy metal, and microbiological testing available upon request.
⚠️ Disclaimer: This product is a food color additive. Statements regarding color performance have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Fast & Reliable Shipping from Our CA Warehouse
Fast & Reliable Shipping from Our CA Warehouse
- Ships within 1–2 business days from Irwindale, California
- 2–4 business days delivery time across the contiguous U.S.
- Packed in food-grade, resealable packaging to preserve freshness and potency
- Real-time tracking number provided via email upon dispatch
- Bulk orders (> 25 kg / 55 lbs) ship via palletized LTL freight — contact us for a custom shipping quote
cGMP-Compliant Manufacturing
cGMP-Compliant Manufacturing
- Manufactured in an FDA-registered, cGMP-certified facility (21 CFR Part 111)
- 100% Water Extraction: Free of solvents, carriers, or fillers
- Batch-to-Batch Consistency: Guaranteed ≥ 30% polysaccharides
- Third-party tested for heavy metals, microbials, and pesticides
- Full COA (Certificate of Analysis) available — request yours today
Quality Documentation & Technical Support
Quality Documentation & Technical Support
- Full COA Available: Certificate of Analysis included with every request — testing for heavy metals, microbials, and pesticide residues
- SDS (Safety Data Sheet): Complete safety documentation provided for compliant handling and storage
- Batch-Specific Documentation: Full traceability records to support your QA and compliance team
- TDS & Spec Sheets: Comprehensive technical specs to streamline your formulation and R&D process
- Custom Support: Dedicated technical support for bulk order customizations and OEM requirements