{"product_id":"purple-sweet-potato-color-e50","title":"Purple Sweet Potato Color E50","description":"\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ePurple Sweet Potato Color · E50 Color Value · 100% Water-Soluble · FDA-Compliant · cGMP-Compliant\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eFocusHerb offers premium, standardized wholesale\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ePurple Sweet Potato Color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e(\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"\"\u003eIpomoea batatas\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e), a natural water-soluble food colorant extracted from the root tuber of edible purple sweet potatoes. Standardized to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eE50 color value\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e(UV-Vis verified), the color is primarily derived from\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ecyanidin acyl glucoside and peonidin acyl glucoside\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e—anthocyanin compounds that deliver a stable red to purple-red hue in acidic conditions (pH 2.0–6.0)\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.focusherb.com\/natural-colorants\/purple-sweet-potato-color\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eThis fine powder is 100% water-soluble, 80 mesh particle size, and processed without synthetic additives. The product is non-GMO, allergen-free, and complies with FDA food colorant standards\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.focusherb.com\/natural-colorants\/purple-sweet-potato-color\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.vigorous-tech.com\/de\/news\/natural-plant-color-solutions.html\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. With the FDA accelerating natural colorant approvals as part of its phased elimination of petroleum-based synthetic colors, purple sweet potato color is positioned as a viable alternative\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.anytesting.com\/news\/1955171.html#share#1\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cspan class=\"\"\u003e. Ideal for beverages, confectionery, dairy, ice cream, baked goods, and supplement coatings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003e✅\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eWho It's For\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e: Food \u0026amp; Beverage Brands · Clean-Label Formulators · Beverage Developers · Confectionery Manufacturers · Nutraceutical Companies\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eKey Specifications\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"ds-scroll-area ds-scroll-area--show-on-focus-within ds-scroll-area--enabled _1210dd7 c03cafe9\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align: left;\"\u003e\u003cspan class=\"\"\u003eParameter\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"text-align: left;\"\u003e\u003cspan class=\"\"\u003eSpecification\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eProduct Name\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003ePurple Sweet Potato Color\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eBotanical Source\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cem\u003e\u003cspan class=\"\"\u003eIpomoea batatas\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003eL.\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eColor Value\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eE50 (UV-Vis verified)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eAppearance\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003ePurple-red to dark purple fine powder\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eParticle Size\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e80 Mesh\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eSolubility\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e100% water-soluble\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eCertifications\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eKosher, Halal, ISO, cGMP-compliant\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eShelf Life\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003e24 months\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cb\u003eBatch Identification\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eLot-Specific (Provided on COA)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eCountry of Origin\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"\"\u003eChina\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eProduct Specifications\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eE50 standardized color value\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— consistent color intensity for reliable formulation results\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003e100% water-soluble\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— dissolves completely in aqueous systems for beverages, liquid applications, and clear solutions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003epH-responsive color stability\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— maintains red to purple-red color at pH 2.0–6.0; turns blue above pH 6.0 (unstable)\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.focusherb.com\/natural-colorants\/purple-sweet-potato-color\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eHeat and light stable\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— good resistance to high temperatures in acidic media; retains color under extended light exposure\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.focusherb.com\/natural-colorants\/purple-sweet-potato-color\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eNatural anthocyanin source\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— derived from edible purple sweet potato, no synthetic dyes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eNon-GMO and allergen-free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— clean-label compliant, no artificial additives\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003ecGMP-compliant facility\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— manufactured under quality control standards with complete COA available\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eVersatile applications\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"\"\u003e\u003cspan\u003e \u003c\/span\u003e— beverages, drinks, candy, ice cream, pill coatings, cosmetics\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/www.focusherb.com\/natural-colorants\/purple-sweet-potato-color\/\" rel=\"noreferrer\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan class=\"\"\u003eCompliance Note\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan class=\"\"\u003eThis product is intended as a natural food and supplement colorant. Manufactured in cGMP-compliant facilities. Complete COA with color value (UV-Vis), heavy metal, and microbiological testing available upon request.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\" style=\"padding-left: 40px;\"\u003e\u003cspan class=\"\"\u003e⚠️\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e: This product is a food color additive. Statements regarding color performance have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"FocusHerb","offers":[{"title":"30g For Sample","offer_id":64436873986417,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"\u003e25 Kg Request Quote By Email","offer_id":64436874019185,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0495\/6273\/files\/PurpleSweetPotatoColorE50.png?v=1787196684","url":"https:\/\/focusherbbulk.com\/products\/purple-sweet-potato-color-e50","provider":"FocusHerb","version":"1.0","type":"link"}