Butterfly Pea Flower Extract Powder

Product Highlights

• Natural blue-purple color — derived from butterfly pea flowers, rich in anthocyanins for vibrant shades

• pH-responsive color shift — brilliant blue in neutral pH; transforms to royal purple and fuchsia with acidity, offering a unique "color-changing" effect

• Permanently listed by FDA — exempt from batch certification under 21 CFR §73.69, with expanded use approved for a wide range of foods

• Approved applications include: alcoholic beverages, sport and energy drinks, fruit drinks, carbonated soft drinks, teas, chewing gum, ice cream, hard candy, ready-to-eat cereals, crackers, chips, and snack mixes

• Water-soluble — dissolves completely in aqueous systems

• Clean-label compliant — non-GMO, vegan, gluten-free, no artificial additives

• Versatile — for beverages, confectionery, dairy, snacks, baked goods, and nutraceutical applications

FDA Compliance & Regulatory Note

Butterfly Pea Flower Extract is permanently listed as a color additive exempt from certification under 21 CFR §73.69. Approved effective date: June 26, 2025, with expanded use in ready-to-eat cereals, crackers, snack mixes, hard pretzels, plain potato chips (restructured or baked), plain corn chips, tortilla chips, and multigrain chips.